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Privacy Policy

Plain-English summary of what we collect, why we collect it, and what we do (and don't do) with it. The formal language follows below each section.

Last updated April 29, 2026 Effective April 29, 2026 Governed by Florida law

1. Introduction

Short version

This document tells you what information we collect about you, why we collect it, and what we do with it.

Wholesome Fitness, LLC ("Wholesome Fitness," "we," "us," or "our") operates Wholesome-coach.com (the "Site") and provides personal training and online coaching services. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our Site, fill out a form, purchase coaching, or interact with us in any other way.

By using the Site or our services, you agree to the practices described in this Policy.

2. Information we collect

Short version

We collect what you type in (contact info, health intake, payment) plus some technical info about how you browse our site and interact with our ads. Stripe or PayPal handles payments, we never see your full card number.

2.1 Information you provide directly

Contact information
Name, email address, phone number, and city/state when you fill out a contact form, book a call, or sign up for our newsletter.
Coaching intake
Health history, current medications, injuries, surgeries, fitness goals, training history, nutrition habits, lifestyle details, body measurements, and progress photos when you complete an intake form or onboard as a coaching client.
Payment information
Billing name, billing address, and payment card details when you purchase coaching. Card numbers are processed and stored by our payment processor (Stripe or PayPal). We do not store full card numbers on our systems.
Account information
Username and login credentials when you create an account on Everfit, our coaching app.
Communications
Messages, check-ins, photos, videos, and voice notes you send us through email, text, the Everfit app, or scheduled calls.
Scheduling
Date, time, and any notes you provide when you book a session through Cal.com.

2.2 Information collected automatically

Browsing behavior
Pages visited, products viewed, time on page, referring URL, and exit pages, collected through Google Analytics.
Device information
Browser type, operating system, device type, and screen size.
IP & location
IP address and approximate geographic area (city or region), not precise location.
Advertising data
Interactions with our ads and content via the Meta Pixel (Facebook and Instagram).
Cookies
See §6 Cookies & tracking and our Cookie Policy for the full inventory.

3. Health & fitness intake information

Short version

Your health and fitness info is used to coach you, not to market to you. We are not your doctor and we are not bound by HIPAA, but we treat this data with care.

We treat health and fitness intake data with extra care because it is personal and sensitive. This includes information about medical conditions, injuries, medications, body measurements, and progress photos.

  • We use intake information solely to design, deliver, and adjust your coaching program.
  • We do not sell, rent, or share intake information with advertisers, marketers, or unrelated third parties.
  • We share intake information only with the tools required to deliver your coaching, such as Everfit (program delivery) and our scheduling and communication tools.
  • We retain intake information for the duration of your coaching plus a reasonable period afterward in case you return as a client (see §7 Data retention).

Wholesome Fitness is not a medical provider. We are not a HIPAA-covered entity, and the intake information you provide is not protected health information under HIPAA. You should not share information you would not want stored outside a medical record.

4. How we use your information

Short version

We use your info to coach you, run our business, send you stuff you signed up for, and improve what we do.

We use the information we collect to:

  • Deliver coaching services, including programming, check-ins, and progress tracking
  • Process payments and manage billing
  • Schedule sessions and consultations
  • Send service-related emails (welcome, check-ins, program updates, billing receipts)
  • Send marketing emails and newsletters when you opt in (you can unsubscribe at any time)
  • Run and measure advertising campaigns on Facebook and Instagram
  • Improve our Site, services, and content using analytics
  • Respond to your questions, requests, and support inquiries
  • Comply with legal obligations and protect our rights

5. How we share your information

Short version

We share your info only with the tools we use to run the business. We do not sell your data.

We do not sell your personal information. We share information only with the third-party tools we use to operate the business and only as needed:

Stripe / PayPal
Payment processing. Receives name, billing address, and payment details.
Everfit
Coaching app and program delivery. Receives name, email, intake data, workout and check-in data.
Mailchimp
Email marketing and newsletters. Receives name, email, and subscription preferences.
Cal.com
Session scheduling. Receives name, email, and scheduling preferences.
Google Analytics
Website analytics. Receives anonymized browsing behavior, device info, and IP address.
Meta Pixel
Advertising and ad measurement on Facebook and Instagram. Receives browsing behavior, ad interactions, and device info.

We may also disclose information when required by law, court order, or legal process; to protect our rights, property, or safety, or those of our clients; or in connection with a business sale, merger, or acquisition.

6. Cookies and tracking technologies

Short version

We use cookies to make the site work, see how visitors use it, and show ads. You can turn most of them off.

Our Site uses cookies and similar tracking technologies to remember your preferences, measure traffic, and deliver relevant advertising.

Types of cookies we use:

  • Essential cookies, required for the Site to function (session management, security).
  • Analytics cookies, Google Analytics, to understand how visitors use the Site.
  • Advertising cookies, Meta Pixel, to measure ad performance and show relevant ads on Facebook and Instagram.

How to control cookies:

Blocking essential cookies may prevent parts of the Site from working correctly. See our Cookie Policy for the full inventory.

7. Data retention

Short version

We keep your info while you are a client and for a few years afterward. Payment records stay longer because the law requires it.

We retain your information for the periods listed below or as long as required by law:

Coaching intake & program data
Duration of coaching plus 3 years.
Account & contact info
Duration of relationship plus 3 years.
Email subscriber data
Until you unsubscribe.
Payment records
7 years (tax and accounting requirements).
Website analytics
26 months (Google Analytics default).
Communications & support
3 years.

You may request earlier deletion under §8 Your rights.

8. Your rights

Short version

You can ask us what we have on you, fix it, delete it, or send it to you in a file. Email us and we'll handle it within 30 days.

You have the following rights regarding your personal information:

  • Access, request a copy of the personal information we hold about you.
  • Correction, ask us to fix inaccurate or incomplete information.
  • Deletion, ask us to delete your personal information, subject to legal retention requirements (such as payment records).
  • Opt-out, unsubscribe from marketing emails using the link in any email or by emailing us.
  • Portability, request your information in a portable, machine-readable format.

To exercise any of these rights, email Louisantonellipt@gmail.com. We will respond within 30 days.

9. California residents (CCPA)

Short version

If you live in California, you have extra rights to ask what we have, delete it, or correct it. Email us and we'll handle it.

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the following rights:

  • Right to know, what personal information we collect, use, share, and sell.
  • Right to delete, request deletion of your personal information.
  • Right to opt out of sale or sharing, we do not sell or share personal information for cross-context behavioral advertising in a way that would require an opt-out, but you may still submit a request.
  • Right to non-discrimination, we will not deny you services, charge you a different price, or provide a lower quality of service for exercising any of these rights.
  • Right to correct, ask us to correct inaccurate personal information.

To exercise these rights, email Louisantonellipt@gmail.com with the subject line "California Privacy Request." We may need to verify your identity before processing the request.

10. Children's privacy

Our Site and services are intended for adults 18 years and older. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it. If you believe a child has provided information to us, contact Louisantonellipt@gmail.com.

11. Security

Short version

We use industry-standard security to protect your data. If something goes wrong, we'll let you know.

We use reasonable administrative, technical, and physical safeguards to protect your information, including:

  • Encrypted connections (HTTPS / TLS) on our Site
  • Password-protected access to client records and the Everfit app
  • Secure payment processing through Stripe and PayPal
  • Limited access to client data on a need-to-know basis

No system is 100% secure. If we discover a data breach that affects your personal information, we will notify you and applicable authorities as required by law.

12. Third-party links

Our Site may link to other websites we do not control. This Policy does not apply to those sites. Review the privacy policy of any site you visit.

13. Changes to this policy

We may update this Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated by email (if we have your email on file) or by a prominent notice on the Site. Continued use of the Site or services after a change takes effect constitutes acceptance of the updated Policy.

14. Contact us

Questions about this Policy or about your personal information?

Email
Louisantonellipt@gmail.com
Mail
Wholesome Fitness