About
From rock bottom to a life's work.
Most coaches push toward a 12-week result. I work with people for the long term. Coaching from the other side of it, not from a textbook.
I didn't grow up as a fitness guy. I became one, slowly, painfully, and out of necessity.
In my early twenties, I was stuck. No direction after high school. Not working, not in school. My habits with food, movement, and substances were poor. I had low confidence and high anxiety, and I was watching my life drift in a direction I didn't want.
The turning point came at 22, after a car accident. I saw clearly where I was headed and I knew nothing would change unless I changed first.
So I started small. Five-minute walks. Then ten. One to three times a week. No plan, no structure, just movement. That was the first step out.
What I tried after that didn't work right away. I leaned too hard on cardio. I had no real structure, no progression, no understanding of nutrition. I chased effort instead of strategy. I undereat sometimes, overeat others, and had no long-term plan. I learned the hard way: effort alone doesn't get you there. You need structure, education, and consistency.
Eventually things shifted. I stopped chasing intensity and committed to consistency. I built the habit of showing up first, then layered in strength training, nutrition awareness, and constant learning. The biggest change wasn't physical, it was that I stopped looking for quick results and started thinking long-term. That's when everything clicked: more energy, real strength, and confidence I'd never had before.
I have to credit my grandparents for a lot of this. They took me in during my lowest point and gave me stability when I needed it most. They modeled what consistency, care, and doing the right things daily actually looks like. The support they gave me became the foundation for everything that followed, and it's the reason I believe so deeply in what coaching can do.
Because once my own life changed, I started seeing the same patterns everywhere. People confused about training. Stuck in diet cycles. Lacking structure and accountability. I knew I could help them get there faster, and simplify what felt overwhelming.
That's why Wholesome Fitness exists. It's not just about workouts. It's about helping people rebuild their lives through structure, habits, and health, the same way I rebuilt mine.
If you want a self-paced version of how I think about it, the guides catalog has the system in writing. If you want examples first, the blog is where I write things up.
Philosophy
How I coach
Sustainability over intensity
The best plan is the one you'll still be doing in five years. We coach for the long game, not for a 90-day transformation that disappears the day you stop.
Form before load
Technique earns the right to add weight. I'd rather you press 95 lbs perfectly than struggle with 135 and rebuild your shoulders later.
Habits beat willpower
Motivation runs out. Systems don't. We build the routine, the schedule, and the structure so showing up stops being a daily decision.
Real food, flexible nutrition
No banned foods, no clean-eating purity tests. Hit your protein, eat enough to fuel your training, and stop making food a moral problem.
Education compounds
You leave coaching knowing how to coach yourself. The point isn't to keep you dependent. It's to make you capable.
Beginner-first
This isn't built for athletes who already know what they're doing. It's built for the comeback, the first-timer, the person who needs the basics done right.
What to expect
Your first six months, roughly.
First session
Movement assessment
Either online or in person, we figure out how you move before we add load. Online: you record yourself doing key movements and upload to Everfit so I can review. In-person: hands-on movement screen at the gym. Same baseline, different format.
First month
Build the habit
Two or three sessions a week, in person or remote. We're learning the exercises themselves: regressions and progressions of the main lifts so you build technique on movements you can do well today. The goal is showing up, not setting personal records.
Month 3
Start seeing it
By now the scheduling is automatic. Numbers are climbing. We layer nutrition in if you're ready. Progress feels real, not just hopeful.
Month 6+
It's just what you do
Strength is real, body composition has shifted, energy is up. You're not "trying" to train. You're a person who trains. The identity, not just the activity.
Client voice
What clients say
"In 5 months, I went from being very obese with high blood pressure and bad joint pain, to losing 35 pounds, normal blood pressure, and shoulder pain almost nonexistent. The results speak for themselves."
35 lbs lost · Blood pressure normalized
"At 60 years old, with prior knee and foot injuries, I honestly didn't think I could achieve the level of fitness I have now. Louis has gotten me into the best shape I've been in for 40 years."
Age 60 · Best shape in 40 years
"After recovering from hip repair surgery, I was fortunate to meet him. Nearing 3 months in, I'm stronger than before, and my body composition, endurance, and energy have all improved."
3 months · Post-surgery recovery
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